Dollars & sense

Dollars & Sense: Money Talks

Money is one of the last true taboos, and the holidays are when those conversations get the most awkward.

Dollars & Sense was Chime's answer to that tension. As the lead Art Director, I helped drive the project from strategy through design, production, and launch, bringing this concept to life at every stage. Unveiled during the holiday season, this board game gave people a fun, approachable way to talk openly about finances, transforming an uncomfortable subject into a moment of genuine connection. As a brand play, it expanded Chime's reach by showing up in culture in a way that felt human, not transactional.