Chime
Chime
Marshawn lynch
Chime x Marshawn
Chime teamed up with Marshawn Lynch to celebrate the people who give back every day.
As the lead Art Director, I helped develop the storyline and shaped the full video flow from initial pitch through production. In this social-first campaign, Marshawn went undercover at a local bakery, connecting with unsuspecting volunteers before surprising them with an unforgettable gift: a full month's salary. A culturally relevant, emotionally resonant moment that brought Chime's spirit of giving to life.
Dollars & Sense:
Money Talks
Money is one of the last true taboos, and the holidays are when those conversations get the most awkward.
Dollars & Sense was Chime's answer to that tension. As the lead Art Director, I helped drive the project from strategy through design, production, and launch, bringing this concept to life at every stage. Unveiled during the holiday season, this board game gave people a fun, approachable way to talk openly about finances, transforming an uncomfortable subject into a moment of genuine connection. As a brand play, it expanded Chime's reach by showing up in culture in a way that felt human, not transactional.
Evayeh1101@gmail.com
Evayeh1101@gmail.com
Eva ART DIRECTOR www.ihsuan.com ART DIRECTOR